How to Turn Digital Marketing Leads into Leases
Low lead-to-lease conversion rates are often attributed to poor-quality leads, and while that may be true in select instances, there are a number of additional factors that can affect a sales team’s ability to close. This white paper addresses:
- How to align sales and marketing teams
- The importance of automating with a CRM
- Developing a follow-up process to improve lead contact rate
- Establishing a lead nurture program
- How to overcome objections in the sales process
Understanding the importance of each will help improve the efficacy of your marketing programs.