Leads to Leases White Paper

How to Turn Digital Marketing Leads into Leases

Low lead-to-lease conversion rates are often attributed to poor-quality leads, and while that may be true in select instances, there are a number of additional factors that can affect a sales team’s ability to close. This white paper addresses:

  • How to align sales and marketing teams
  • The importance of automating with a CRM
  • Developing a follow-up process to improve lead contact rate
  • Establishing a lead nurture program
  • How to overcome objections in the sales process

Understanding the importance of each will help improve the efficacy of your marketing programs.